EMBED for wordpress. Want more? Advanced embedding details, examples, and help! Publication date Topics book , business , money , marketing , sales , philip , kotler , gary , armstrong Collection opensource Language English.
To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
As a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an introductory marketing text. Books Video icon An illustration of two cells of a film strip. Video Audio icon An illustration of an audio speaker. Audio Software icon An illustration of a 3. Software Images icon An illustration of two photographs.
Images Donate icon An illustration of a heart shape Donate Ellipses icon An illustration of text ellipses. Principles of marketing Item Preview. Did you know that since , Biblio has used its profits to build 12 public libraries in rural villages of South America? Request a copy. Download instructor resources. Additional order info. Paper Bound with Access Card. Pearson offers special pricing when you package your text with other student resources.
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